The information we collect depends on how you interact with us.

We aim to collect only information reasonably necessary for the purposes described in this Policy.

Purchases and customer accounts

When you purchase a product or service or create an account, we may collect information such as:

• your name;

• email address;

• city;

• province, state, or region;

• postal or ZIP code;

• country;

• products or services purchased;

• transaction and purchase information;

• account information; and

• information necessary to provide and administer your purchase.

Our current checkout system does not require your street address or telephone number as part of the ordinary checkout information we collect.

Payments may be processed by third-party payment processors such as Stripe or PayPal.

When payment information is entered directly into a third-party payment processor, we do not need to receive or store your complete credit or debit card number, expiration date, or security code.

Newsletter subscriptions

If you choose to subscribe to our newsletter, we may collect:

• your first name; and

• your email address.

We may also collect information relating to your interactions with our emails or our business so that we can organize and personalize communications, such as your interests, products purchased, or engagement with our emails.

Information you provide through our apps and digital products

Our applications and digital products may ask you to provide information so they can generate personalized results.

Depending on the product, this may include:

• information about your business;

• brand information;

• business ideas and goals;

• positioning information;

• content ideas;

• answers to questions and exercises;

• scripts or written materials;

• uploaded documents;

• .md files;

• prompts;

• creative materials; and

• other information you choose to provide while using the product.

This information is collected primarily so that the product can perform the function you requested and generate useful outputs for you.

Uploaded files

Some products may allow you to upload files, documents, scripts, branding materials, or other content.

You should only upload information you have the right to use and should avoid submitting highly sensitive personal information that is unnecessary for the product.

Please do not submit passwords, complete payment-card information, banking credentials, government identification numbers, medical records, or similarly sensitive information unless a particular service expressly requires it.

Coaching information

If you purchase coaching services, we may collect information you provide during the coaching relationship, including:

• goals and objectives;

• business information;

• ideas and plans;

• written communications;

• voice or video messages;

• documents you provide;

• information exchanged through a coaching portal;

• session information; and

• other information you voluntarily discuss in connection with coaching.

We may also maintain private coaching notes relating to sessions, goals, action items, progress, or other information useful for providing the coaching service.

Coaching recordings

Video coaching sessions may be recorded only with your consent.

If you do not consent to recording, the session may proceed without being recorded.

Where a session is recorded, the recording may be made available through the coaching platform during your coaching engagement.

Consent to record a private coaching session does not give us permission to publish the recording or use it for a testimonial, case study, YouTube content, marketing, training material, or another unrelated purpose.

Separate permission will be requested for such use.

Communications with us

We do not currently use a contact form on the Website.

If you choose to email us directly, we receive your email address and whatever information you voluntarily include in your message.

We may retain communications when reasonably necessary to respond to you, provide customer support, maintain appropriate business records, resolve disputes, or fulfill legal obligations.

Technical and usage information

When you use our Website or online products, certain technical information may be collected automatically by us or by the technology providers that help operate our services.

Depending on the technology being used, this may include:

• IP address;

• browser or device information;

• operating system;

• login activity;

• pages or features accessed;

• interactions with the Website or product;

• cookie or similar technology information; and

• information needed for security, troubleshooting, and operation of the service.

Our use of cookies and similar technologies is explained further in our Cookie Policy.

We do not intend to retain identifiable personal information indefinitely simply because it was collected.

Retention depends on the type of information, why it was collected, whether the product or service remains active, and whether legal or legitimate business requirements require continued retention.

App content

For process-based applications, customer content may be retained while necessary to operate the product and allow the customer to complete the applicable process.

When the applicable product process and required retention period are complete, identifiable customer content that is no longer required will be deleted or otherwise handled in accordance with our retention practices and applicable law.

Customers are responsible for downloading and backing up outputs that are provided for them to keep.

Membership products

Where access depends on an active membership, relevant account and product information may be retained while the membership remains active and for an appropriate period afterward where necessary for account administration, legal obligations, dispute resolution, security, or other legitimate purposes.

Coaching content and recordings

Client-facing coaching content and recordings maintained in a coaching portal are intended to remain available during the coaching engagement.

After the engagement ends, content will be deleted according to our applicable retention practices, subject to any information that must reasonably be retained for legal, administrative, or other permitted purposes.

Private coaching notes

Identifiable private coaching notes may be retained for up to one year after the coaching relationship ends.

This allows continuity if the client returns for additional coaching within that period.

After that period, identifiable private coaching notes will be securely destroyed unless retention is required by law.

We may separately preserve non-identifying learnings, patterns, or observations for the purpose of improving our services, provided they are handled in accordance with applicable privacy requirements.

Purchase and business records

Certain transaction, accounting, tax, contractual, or administrative records may need to be retained for longer periods where required or permitted by law.

Unsubscribe records

If you unsubscribe from marketing communications, we may retain limited information necessary to ensure that your unsubscribe request continues to be honoured.

Quebec guidance requires businesses to establish retention and destruction practices and, generally, to securely destroy personal information once the purposes for which it was collected or used have been fulfilled, subject to legal retention requirements.